From bricks and mortar, to e-commerce, and influencers. How does the retail industry prepare what's next?

The events of 2020 impacted the way in which consumers shop, which accelerated already growing trends in digital transformation, with 80% of organisations boosting their investments in digital transformation to keep up with changing consumer expectations.

Today, almost all retail executives expect inflation to pressure their profit margins. With rising costs, labour shortages, supply chain disruptions, shifts to consumer spending and rapidly growing expectations around sustainability, retailers are focusing on how they can become resilient and agile.

Not only Rapid Circle, knows that digital technology is the key to success for modern and profitable retailers. In 2025, 76% of organisations in the Netherlands believe that digitalization is important for gaining insight and control over the processes, as well as for saving costs and time.

Our Microsoft-powered retail solutions help retailers accelerate business growth by maximising the value of your data, empower employees, create loyal shopping fanatics, and optimise your operations.

Problems we solve
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wilco turnhout

Wilco Turnhout

Chief Commercial Officer

Challenges we can overcome together

Digitally mature retail organisations often exhibit a greater capacity for innovation than their less mature counterparts, helping them stay agile and resilient. A Deloitte study found that 81% of higher-maturity companies cited innovation as a strength, versus only 10% of lower-maturity companies. 

Seven in 10 leaders say they are very confident that they will be able to deliver a seamless experience to consumers across channels, compared with only two of 10 laggards. In a saturated industry where consumer expectations are high, this will be the big test that differentiates the pros from the amateurs. Dynamics 365 can assist in predicting demand and optimise inventory and make better supply chain decisions, mitigate risks and create resiliency with prescriptive insights – all powered by AI.

Protecting revenue and customers from Fraud is a concern all e-commerce retailers. In fact, e-commerce fraud is estimated to cost merchants $40.62 billion in losses by 2027. We use Dynamics 365 Fraud Protection’s adaptive AI to identify patterns and help combat payment fraud, bots, account takeovers and returns and discount fraud.  

All retailers handle sensitive customer data and transactions, making them a prime target for cyber-attacks, which are devastating to a company’s reputation. Retailers must invest in robust cybersecurity solutions, such as multi-factor authentication and encryption, to protect customer data and transactions from unauthorised access and breaches. 

Ready to unlock your teams potential with an investment in digital transformation?

Future vision

Where we want to grow

Our vision is to help retailers stay ahead of the curve with innovative digital technology solutions. We want to help retailers create unique and engaging customer experiences, empower employees, and optimise operations to drive growth and profitability.

With our Microsoft-powered retail solutions, we can help retailers achieve their goals by leveraging the full power of the Microsoft cloud suite. Our solutions are designed to be bespoke, flexible, scalable, and secure, ensuring that retailers can achieve success today and in the future.

"We started doing some very interesting things with our partner Rapid Circle. For example, in our factories during the pandemic, staying on the shop floor was critical. Through Teams video conferencing on a mobile phone with a stabiliser, the meeting platforms felt like they were on the shop floor, even though they weren't."



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