Digitally mature retail organisations often exhibit a greater capacity for innovation than their less mature counterparts, helping them stay agile and resilient. A Deloitte study found that 81% of higher-maturity companies cited innovation as a strength, versus only 10% of lower-maturity companies. 

Seven in 10 leaders say they are very confident that they will be able to deliver a seamless experience to consumers across channels, compared with only two of 10 laggards. In a saturated industry where consumer expectations are high, this will be the big test that differentiates the pros from the amateurs. Dynamics 365 can assist in predicting demand and optimise inventory and make better supply chain decisions, mitigate risks and create resiliency with prescriptive insights – all powered by AI.

Protecting revenue and customers from Fraud is a concern all e-commerce retailers. In fact, e-commerce fraud is estimated to cost merchants $40.62 billion in losses by 2027. We use Dynamics 365 Fraud Protection’s adaptive AI to identify patterns and help combat payment fraud, bots, account takeovers and returns and discount fraud.  

All retailers handle sensitive customer data and transactions, making them a prime target for cyber-attacks, which are devastating to a company’s reputation. Retailers must invest in robust cybersecurity solutions, such as multi-factor authentication and encryption, to protect customer data and transactions from unauthorised access and breaches.