Technological commitment and support towards the 2026 Winter Olympics!
We are joining forces with the Dutch short track talent Melle van ‘t Wout. This collaboration is not only a beautiful match between short track and our core values but also the kickoff of our latest Employer Branding campaign in the Netherlands.
Melle van ‘t Wout
Melle van ‘t Wout (23 years old) has already excelled in various sports at a young age, from running to ice hockey. His short track journey began in 2013 at the Barrie Speed Skating Club in Canada. Upon returning to the Netherlands, he continued his short track career and has become one of the biggest talents of TeamNL since 2019.
The ‘Melle Mentality’
Melle’s determination, perseverance, and willingness to take on any challenge speak volumes. This “Melle Mentality” seamlessly aligns with what drives Rapid Circle. Like top athletes, we strive for improvement and demonstrate a strong willpower to achieve goals.
So, it’s not just the name “Rapid Circle” and the principle of fast laps in short track that is a beautiful coincidence. It is especially the “Melle Mentality” that forms the core of our latest Employer Branding campaign. Because being ‘ahead of the curve’ is of great value for both top athlete Melle and the talent within Rapid Circle.
Mirjam van Olst, Managing Director of Rapid Circle Netherlands, shares her enthusiasm about the collaboration: “Short track fits well with our name, and Melle, with his motivation and focus, fits perfectly with Rapid Circle as a company. It’s amazing that we not only play a role in the growth of our employees but also contribute to Melle’s journey to the 2026 Winter Olympics.”
We will sponsor at least until June 2025, and we intend to extend it until the 2026 Winter Olympics!